Ford says it will deliver eyes-off driving in 2028. The market prices Ford at 9 times forward earnings

  • Ford plans to make Level 3, eyes-off driving road-ready on its Universal Electric Vehicle platform in 2028.
  • Second-quarter adjusted earnings before interest and taxes rose to $2.5 billion, and Ford raised its full-year guidance.
  • The stock costs about 9 times forward earnings, and its dividend yields about 3.9%.

Back in January, at the CES technology show, Ford Motor Company (NYSE: F) made one of the most specific promises in the auto industry: eyes-off, hands-free driving, road-ready in 2028. And not reserved for some six-figure priced luxury car. The system is slated for the company’s new Universal Electric Vehicle platform, and the platform’s first vehicle is a roughly $30,000 electric pickup due in 2027.

Then came Tuesday’s second-quarter report, which lifted the company’s full-year profit and cash flow guidance.